What’s New and Exciting?

One of the most exciting things I have seen this past year is the amount of new blueberry products that have appeared on supermarket shelves.

The biggest release is the national ad campaign from Ocean Spray for their new Blueberry Drink. It is an entertaining commercial, and the sales
of this blueberry drink have been great for Ocean Spray. The word about blueberries as a “Super Fruit” is continuing to be advertised nationally.
Consumers know about the health benefits and are purchasing more blueberry products.

Demand for locally grown fresh blueberries continues to grow each year. We have seen steady growth in our Farm Market and U-Pick. The most common
response I get from other small blueberry farms is “we can’t grow enough.” Now that is exciting and a good problem to have!

The long awaited release of the new Michigan State University blueberry variety ‘Huron’ is here. ‘Huron’ is an early mid-season ripening cultivar.
‘Huron’ is an excellent fresh market addition as it ripens between ‘Duke’ and ‘Bluecrop’. We are taking orders for ‘Huron’ for Spring of 2012.